Taiwan-based HTC -- which also uses Microsoft's Windows in its phones -- is battling for the position of fourth-largest smartphone maker with much larger cellphone maker Samsung Electronics.
Like many phonemakers, HTC has focused heavily on hardware development, missing out on the handset industry's increasing focus on mobile online sevices and software. "We're excited to be taking the HTC Sense experience beyond the phone to a whole new level with a series of connected HTC services we call HTCSense.com," HTC's Chief Executive Peter Chou said in a statement on Wednesday.
HTC unveiled also new Desire HD and Desire Z models at a media event in London, saying both models would go on sale in time for the holiday sales in the fourth quarter. "The two new devices build on the highly successful Desire phone and take the fight into higher tiers of the market targeting Apple, Samsung and others," said Ben Wood, head of research at CCS Insight.
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