Do you wonder why sites pay pennies for pay per click ads? Keep reading to find out why. Google adsense runs these ads on behalf of advertisers. The cost of each ad is determined by a bid that the advertiser places on his/her ad.
The bid can be placed on either keywords per click or thousands of impressions. Depending on the amount that the advertiser pays adsense for his/her ads determines how much adsense participators will be paid. So if an advertiser bid less, the adsense participator is paid less.
So where are advertisers spending their money? Anyone spends money on whatever brings in more returns. This means that you need to research and know what business sectors are most lucrative? I have outlined a few of these sectors below.
Educational Institutions
More and more people are spending their hard earned money on increasing knowledge and improving skills, in the hope of getting better employment and subsequent improve living standards. In-turn the educational institutions are paying more to advertise their institutions and hence more is paid to adsense publishers.
Employment Blogs
It’s no secret that the rate of unemployment is worrying. As a result there are lots of people looking for ways to earn online. This has resulted in the mushrooming of job consultancy websites where jobs are posted and a daily sometimes hourly basis.
Applicants or employers pay a certain amount to the consulting websites. As a result employment websites can afford to pay more for keywords and as a result, more is paid to those participating in it.
Gadgets and Gizmos/Apps
With technology sweeping the global market at the rate that it is and the necessity that has been created as a results means that companies that have specialized in manufacturing these gadgets are experiencing great profits. As a result they can afford handsome advertising budgets and can thus afford to spend generously on advertising.
A supporting industry is the software industry because they provide accompanying apps that increase these gadgets’ functinality. The gadget companies offer handsome rewards to these software companies hence pay well even for research of their products.
Webmaster, Web development and Hosting
There is a surge of information flowing on the internet than any other media source. This information is presented on websites and blogs. This follows that the business of developing website and their optimization for better performance on the internet is gaining great momentum.
It has been established that there are more domains than the world’s population and more are registered on a daily basis. So companies that specialize in web development and optimization, information and research and web hosting and information storage are the ones to look out for. They have more to spend since every sector is seeking to digitize its information and mode of operation.
Health and Nutrition
We all peg a very high price on our health. Health is almost irreplaceable once lost. As a result, everyone is taking precautionary measure to keep disease and sickness at bay. As a result people are taking insurance covers, subscribing to gyms and health clubs, paying to attend health seminars and doctor appointments, on and on the list is endless.
With the heap of financial flow, they are able to place better bids on health related keywords.
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