Imagine that you're invited to a ball dance party but you're not ready with your evening gown... What would you do? Panic, panic, panic... This was perhaps a common situation until the advent of online shopping. With the convenience and ease to buy something as small as your footwear, to as luxurious as your X-Box, mobile sites have certainly boosted the e-commerce business.
I mean at least now you need not hop from one store to another to find the best deal for the product you wish to purchase. Just use your mobile handset to do the price comparisons and read reviews, before making a purchase.
A recent survey suggests that the percentage of consumers, actively using their Smartphones to get in touch with brands, read content and reviews, have doubled as compared to the last year.
This sudden transition in the consumer purchase behavior states that smartphones have become the hot favorites of all, aside from the tech geeks.Some of the most popular engagement activities include:-
1. Clicking picture of the product
The facility of taking photos with the help of a mobile phone enables you to capture the most memorable moments of your life. Not only it has added to the fun factor but it also enables the consumers to find the exact product that they are looking for. For example: -Smartphones offer you the convenience of taking a photo of a product and search for its availability online.
2. Look up for a store
Online search allows you to find a list of the stores selling the product you're interested in.Region specific search enables you to get in touch with the local stores in your area.
3. Quick research
A toll of consumers use their mobile handsets to research about the product they want to purchase. Reading reviews, testimonials, asking for advice of friends and colleagues... can be easily done within minutes.
4. Share with family and friends
It is one of the most common activities we see and get indulged in. A lot of us tend to share the pictures of things we want to purchase with our near and dear ones. The idea is to get suggestions and advice of the experts or those who've tried that product/s.
5. About the product
Smartphones are excessively used to extract more and more information of the products/services that interests you.You can check out different forums, blogs, etc. where you may find useful data or you may just seek opinions of your connections on Facebook, Twitter, Google+ and more.
With m-commerce becoming more popular, designing user friendly mobile sites have become the order of the day.
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