The event began with Apple's CEO Tim Cook taking centre stage. "We've got some really cool stuff to show you," he said.
Amidst much anticipation, Apple unveiled the much awaited iPhone 5 at its September 12 event on Wednesday. The new iPhone will be made entirely of glass and aluminum, said Apple's CEO, Tim Cook. iPhone 5 will be 18% thinner than its previous model Apple iPhone 4S.
Amidst much anticipation, Apple's September 12 event kicked off on Wednesday. The event began with Apple's CEO Tim Cook taking centre stage. "We've got some really cool stuff to show you," he said. Cook said that Apple has sold 7 million iPads in the last quarter, which he claimed is more than any PC manufacturer. He also said that Apple customers have already downloaded 7 million copies of Mountain Lion.
Cook announced the opening on an Apple store in the 13th country on Friday.
The iPhone 5 is actually be the sixth iPhone model. Apple's debut of its redesigned iPhone will test anew its high-stakes strategy of once-a-year upgrades for a product that accounts for about 70% of the company's profits. Almost one year removed from the death of Apple co-founder Steve Jobs, the newest iPhone faces a growing army of competitors looking to grab a piece of a smartphone market.
iPhone sales also are what investors watch the most closely. Apple's shares fell in July after the company reported disappointing sales of the handset . The shares have since recovered ahead of the new iPhone release, gaining 64% so far this year.
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