By Mathavan K
1) Etch your brand in Social media:
Marketing your business online via the social media is not only a great way to reach out to clients and the public as well, but this gives you a good prospect of getting pointed out by search engines. Bland or tedious content seldom gets highlighted in Social media. Make sure your content is catchy, precise and informative and accessible easily. Your pages if impressive gets viewed, shared and re-tweeted and the word can spread. Not only is your popularity going to hike through this, but also will bring in higher proportion of incoming traffic and establish domain authority.
2) Adorn Mobile Web:
Whether the predictions of Nostradamus for the globe can come true or not, the advent of mobile web becoming tremendous globally as foreseen by digital marketers is definitely becoming true. Possessing a smart phone has made its way up to be a part of one's being from being a part of one's luxury. And as per Google's numbers, with effective 1 Billion 30 day active users checking content only via android, it's time to gear up and design responsive websites for your business pages. Invest toil and care in generating very precise content in suitable font and deliver the page within seconds when accessed. Moreover with Google, tagging sites as "Mobile-friendly", it becomes an uncompromising need to adorn mobile web with all efforts.
3) Provide unceasing user security:
The population surfing online is raving huge and content delivered to different types of devices deserve to be assured information security. Google also announced HTTPS as a ranking signal to make web surfing secure, which puts forth a compelling step to ensure your website represents a secure connection by acquiring a SSL certificate.
4) Keep up with trends:
Content is what pulls in users to your website. Increase your pace to update content as per users' evolving knowledge needs. The content should be reliable and at the same time it is a great advantage if the information is a bull's eye shot at what the user came looking for to your website. Hence, it is mandatory to host catchy, influential, to-the-point content with a readable view.
5) Back links are power:
It is wise to put quality over quantity. Quality here pertains to having back links placed at relevant websites with high domain and page authority that relate to your business theme, greatly improves the ranking position of your website in major search engines.
6) Renounce irrelevance:
Remove artificial or low-quality irrelevant links to your website with link disavowing tool from Google. Marie Haynes wrote the Start-to-Finish Guide to Using Google's Disavow Tool to help you get started. This will help our credibility value among other websites.
7) Replace inactive links with active links:
There might be dead and broken links connecting to a page related to your business or competitor. It is important to replace these links that are inactive with the active ones. These also serve as back links to your own website. There are ways to check broken links via dead link checker, using which you can report the dead links and then replace with your active links.
8) SEO Audits:
Check your SEO score with WooRank. Whether it is fixing an older website or building a new website from scratch, it is important to renovate or construct it with an efficient developer. Occasional SEO audits regulate how much more you need to optimize your content to win more user view. You can pop up a survey tool for users who turn up at your websites with "tell us what you typed in Google to find us" or "how did you find us", etc.,
9) Strengthen your keywords research:
Sharpen your SEO research to run a well-posted business site. By using the Google AdWords keyword planner, you can find the average number of monthly searches and the competition for a specific keyword. This is a great way to find the most powerful keyword that has the potential to benefit your business. Hosting the most suitable keywords would ultimately drive in more traffic to your online business.
10) Adding schema.org:
Letting know Google of your company's location, about your company, reviews etc. through schema.org will win you more rankings in Google search. Add schema.org as a markup to the code of your website. Schema tells the search engines what your data means, not just what it says. The content on your website gets indexed and returned in search results. But with schema markup, some of that content gets indexed and returned in a different way. Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond which makes it easier for webmasters and developers to decide on a schema and get the maximum benefit for their efforts.
I work as a content writer for TheRedHash that is the web design company and officially designer of Pondy Tourism website and have a past experience in travel blog, food blog and fashion blog writing. I have always been passionate about writing. I have four years experience in the writing field.
Would love to here from you...