Since most entrepreneurs are interested in the highest ROI, promotion in social networks is paramount. In the modern world, almost each and every customer actively uses online platforms for both communicating and commercial purposes. In this regard, an entrepreneur, regardless the scope and the business field, just can’t ignore the power of social networks.
We, Buzzessay, aim our promo efforts on both well-known networks and special platforms like these. However, advertising principles are the same. In the paper, I’m going to share some tips on how to organize a successful promotion at minimum costs.
#1 Choose the Appropriate Social Networks
A shot in the blue is the last thing you need. The most successful projects in the social networks are built on in-depth and detailed strategies. Analyze the peculiarities of social platforms and choose the best one or a few ones.
Individually chosen strategy will help you avoid unreliable advertising against the dubious audience. Generally speaking, if you use paid advertising, you need a well-thought-out policy.
#2 Look for Partners
Regardless the size of the budget, you need partners. If you find a reliable company, it will cause a significant advancement in the social business. Partners will share your content on their pages, forming the mutual promotion and increasing the number of clients.
Of course, no one will cooperate with just by a request. It must be a mutually beneficial cooperation: either you place some related material on your sources, or you pay money to the partner.
#3 Conversations are Never Superfluous
If you look at successful accounts or blogs, you will notice that their owners actively communicate with readers. They do not fill up their pages with spam or write odes to themselves. You have to give your readers what they need, and only then promote your goods or services. Stick to 80/20 principle. 80% of posted information must be useful and applicable (indirect promotion) while the rest 20% – direct promotion of your goods.
Think about the importance of communication in real life, and how it helps to increase the credibility. Do not leave potential customers without answers on their questions. Let your audience feel you do care about them.
People crave for communication. Do not focus on the endless advertising materials that will cost you a lot of money but won’t have good ROI. It’s much more important to build up confidence and trust.
Sincerity is a paramount feature for any respectable brand. Don’t fool your customers by specifying the characteristics which are not inherent to your goods/services. Better focus on some distinctive features and highlight your competitive advantages of a particular product. Great if people are aware how the product can make their lives better.
Give people some insights. Tell about your company’s staff, environment, corporate photos, etc. Show the world you’re real! Your subscribers do want to know what’s going on in the life of the brand! Otherwise, they would not be your subscribers☺.
If you are not competent to build smooth relationships with the audience, you must be prepared to invest in your business much more money and time. Well, Mercedes does not require advertising, but only if it’s already Mercedes.
#5 Do not Focus on Numbers
That’s one of the most difficult things. Unbeknownst to yourself, you constantly monitor the movement of people in the network, as well as the number of likes, shares, comments, subscribers, and views. The main thing you have to mark is the increase in quality but not quantity performance indicators.
Instead of meticulously comparing your statistics with the competitors’, track the dynamics of your subscribers. Pay attention to the degree of involvement of new subscribers in your business.
#6 Be Interesting and Generous
Clients are ordinary people. They all love to receive gifts. Thus, be sure to arrange sales, promo events, special offers, free consultations, etc. The main thing is to attract the audience to get bonuses. The higher the reward, the more stable you are in the eyes of customers.
Gifts and discounts are the best ways to get shares, reward customers, and effectively promote your brand in social networks. According to statistics, most people subscribe to the page because of sales.
Contests are another effective tool. Sure, the main prize must be your best product or, if it’s out of the budget, you may offer a free service, discount, or some special conditions.
Of course, you have to pre-calculate the budget before starting such "altruistic" activity.
I hope these simple rules will adjust your mindset to an effective promotion in social networks. The main trick is that you must direct your every effort to the favor of your customers. And sometimes even at a loss.
Properly distribute your time and resources, and the success won’t wait long.
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