Search Engine Optimization or SEO has abundance of push back from web developers, web designers and copywriters when they work together on any project. With the help of proper planning, optimizations can be done so that a website can reach high rank in the search results. So, SEO need is very much in demand. It is actually the hard work of SEO that your website gets good ranking in the search results of major search engines like Google, Yahoo, MSN, etc.
4 SEO tips that help you rank your website high
Read on to know about the 4 SEO tips that will help your website get high rank in the search engines.
- Limit flash – Flash is unique in itself and it adds fun and excitement for the users. Search engines do not understand flash very easily as they understand the HTML. Google, in cooperation, with Adobe have improved to manage flash content but still they have to wait before they can completely understand it. You have to depend on your text and HTML for a searchable website. You can also make use of header tags, alt tags and keyword specific title tags which, in turn, will help you make your webpage look more optimized.
- Title tags need to be planned – When you design your webpage, your title tags are very important not only for the search engines but also for the visitors. These are the first text line in your listing on the search engine results page (SERP). It should be of 65 characters. It should contain your keywords without any repetition of terms and your visitors should be able to read it.
- URLs should be readable – You will find long URLs everywhere in the Internet. A good URL is the one which is short and will explain the content of your website easily. It will help both the search bots as well as the visitors relate to your page content. The URLs need to be written down, emailed and shared on the different social networking websites. You can choose descriptive keywords and select a format for your website. It is advisable that you do not use uppercase letters because people have become very much familiar with using lowercase on the web.
- Content should be useful – It is not possible for the web crawlers to read flash, access JavaScript or any other language very well. As such, you need to put a lot of effort to see that your content is written in an easy manner so that the users can read it easily. The content which is useful and informative for the users will be beneficial for the search engines. With the help of well planned Cascading Style Sheet (CSS) and Hyper Text Mark-up Language (HTML) tags, you’ll be able to accomplish complex layouts and make it visible for all.
You can plan your website’s design including the SEO factors in advance so that your website may look attractive. While designing your website, you need to remember the page load times which are a very important factor for ranking your website high in the search engines. You should also keep in mind about the visitors who use mobile phones to access the Internet. So, you need to check out your website on mobile platforms too. There are many mobile phones which cannot access Flash or JavaScript. For such cases, you have to create a mobile version of your website so that you can have more and more visitors to be able to view your website. By following the above mentioned tips, you will be able to rank your website high in the search engines.
via techncom
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