Why Does Blog or Website Worth Matter?:
Many people want to know how to calculate their blog or website value. The monetary worth of your blog is particularly important if you're considering selling it. There are some people who create blogs, build the traffic to the blogs, monetize them, and then sell those blogs for a nice sum. Other people develop blogs that generate a strong audience of followers, but for one reason or another, they can't continue writing and maintaining the blog anymore. Rather than abandon it or turn over the reins to another person, they decide to sell the blog in an attempt to generate money for the work they did building it.
How to Calculate Blog or Website Worth - Step 1:
There are a variety of blog and website worth calculators. Those tools are a good place to start when you're trying to determine the value of your blog, but remember, none of them are perfect. For example, enter your blog's URL into the tools at BlogCalculator.com and URLAppraisal.net, and you're likely to get two very different valuations for it. You should use those valuations as guidance only.
How to Calculate Blog or Website Worth - Step 2:
Next, you need to dig a bit deeper and look at the data that would matter most to potential advertisers and people who would want to buy your blog. The following factors all play a part in valuing the worth of your blog:
- Monthly page views
- Monthly unique visitors
- Traffic trends (showing at least 6 months of steady growth, but 1 year is better)
- Rankings on sites like Alexa and Compete
- The age of your blog and depth of your blog archives
- The length and complexity of the domain name (shorter names with fewer unusual characters are more desirable)
- Social online reach of the blog (including Twitter followers, Klout score, and so on)
- Number and quality of backlinks
- Monthly income of the blog (at least 6 months)
- Search rankings for relevant keyword phrases
- Audience demographics
- Source of incoming traffic
- Quality of existing content on the blog
- Community engagement on the blog
Furthermore, it's important to consider how dependent your blog is on you for success in the future. What happens to the blog if you're not part of it anymore? If your blog's success is tied too closely to you, it's worth could decline in the eyes of potential buyers.
Blog Worth Calculation Rule of Thumb
All of the factors above can affect your blog's worth, but if you're planning to sell your blog, you need to come up with a dollar amount to use as a starting point. A simple rule of thumb is to calculate at least 6 months (or 1 year) of earning potential. Multiple your blog's monthly earnings by 6 (or 12) to come up with a baseline valuation for your blog.
How to Increase Blog or Website Worth
If you don't think your blog's worth is where it should be, there are steps you can take to increase its value, particularly to potential buyers. Most importantly, make sure that you register a domain name for your blog that is transferable. Second, make sure your blog design is uniquely branded. Once you complete those steps, you can work on creating a lot of high quality content.
Finally, spend time generating quality backlinks to your blog. Keep in mind, backlinks from authoritative site are more useful than backlinks from low quality or spam sites. Avoid paying for links or using backlink generator programs that promise big numbers of backlinks very quickly. It's likely that such programs incorporate tactics that search engines like Google consider to be spam. If you're caught, your blog could be removed from the Google index completely.
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