Social media sites are traditionally designed to allow people come together for a common goal “socialize” with each other using the power of the internet. In today’s online marketing, marketers now drive targeted traffic from Facebook pages..
This has a result in the millions of internet users that log on every single day to share information and update their status. These people have made it possible for social media sites turn into marketing tool for smart internet marketers.
Where there is people, there is always exchange of goods and services, the massive flow of real human traffic that these social media sites attract on regular basis has made it possible for social media sites to become a very useful marketing tool for every online entrepreneurs.
The most popular ones include Facebook, twitter, LinkedIn, YouTube, Google +, StumbleUpon, digg, Pinterest, and de.li.ci.ous.
These social media sites can drive massive targeted traffic to your blog or offer if you plan out your marketing strategies with care and utilize the available tool provided by these sites to the fullest.
For instance, with Facebook marketing tool, you can target your advertising to more specific internet users such as age, geographical location, interest, occupation e.t.c. YouTube allow its advertisers to track in real-time where they are getting traffic from, which ads is performing which is not.
All the above tools allow you to decide the best approach to take in deciding what is working and what is not. You know where to focus in your marketing and where to improve.
To effectively take advantage of social media marketing, you don’t really need to be an expert; all you need is the tricks and tips to be able to manipulate things to your advantage without stepping on the rights of others.
However, simply opening a business page for your products or services will not do the trick or basic know-how. All these won’t be enough to get the best of your social media marketing.
In today’s post, we will discuss in length the strategies and tactics needed to get the best of your Facebook marketing. So, without much delay, let’s get to work. The strategies or tactics described here are not rocket science or a magic bullet that will overnight sky-rocket your profit to the roof top.
They are for sure the small actions needed to be taken each day to get the best result you ever wanted. Hopefully, a jump in profits also.
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Exclusive Tips To Drive Targeted Traffic From Facebook Pages[/caption]8 Tactics to Drive Targeted Traffic From Facebook Pages.
#1. Create A Business Page For your Product.
Many internet marketers using Facebook to promotes their company or brand still get confused about the differences in these two Facebook available account.
A personal account is meant for adding friends and basically it’s created by an individual. A Facebook personal account is limited to 5,000 friends list. While Facebook pages are meant for organizations, companies, brands, celebrities, politicians, and such. Facebook pages can not add friends, instead people are entices to liked the pages.
With Facebook pages you have the advantage of reaching as many people as you can. Promotes your pages, have people liked it and each time you update your status it will show in the news feed of everyone who had liked your page.
What a way to advertise to thousand of people without spending heavily on advertising budget. If utilize to its fullest, a Facebook pages will always drive massive targeted traffic to your offer each time you’re in need of it. Since the people who had liked your page are initially interested in what you’re doing.
#2. Create A professional Looking Profile.
It doesn’t end just by setting up your business page on Facebook. Your company’s profile should be given utmost attention when you’re writing it. Give clear details on who, what, where, and why people should deal with you.
Make it easy for your customers to contact you, include if available, your company’s online presence address; this should be your blog or website address. In fact, is now a must for any serious-minded entrepreneur to have its own online presence where he showcase what good and services he is offering.
Place on your Facebook page a clear logo of your company, let people identify you with your brand. Don’t hide your face behind your page. People easily deal with someone they can reach, know and can identify with his property.
#3. Include Images And Video in Updates.
This need no too much explanation or theory. You must have heard lots about including images in your blog post updates, social status updates and so on. Facebook record has it that status update with images get more clicks than status with just plain text.
People are more attracted to images and moving content than plain statics ones, that’s why video play a very vital role in online marketing.
One in every 3 to 4 social updates you post on your pages, make sure to include either video or images to better explain your message to your loyal audience.
#4. Add Link Back To Your Blog/Websites.
Remember the essence of a Facebook page is not sell directly to your audience, but to drive targeted traffic it to your sales page, blog, website, wherever the very place you’re selling your product or services.
Each time you update your status, provide just a snippet and not the full article. Give them what is called teaser and make them wanting to know more about what you’re saying. Then provide a link at the bottom of your snippet that will directly take them to your offer.
But, based on my experience, its more better if you can drive your prospect to a landing page where they would have to give you their e-mail and name. This is much possible if you’re selling or your primary intention is to build list. Is okay to take them directly to your blog post if you’re syndicating automatically to your pages.
#5. All Work Without Play Make Jack A dull Boy.
Yes, this is also true online, especially when it comes to social networking places like Facebook. The fact that your primary reason for creating this page is for business does not take away the direct reason people log on to Facebook. These people are there to have fun with each other.
Occasionally, engage them with fun status updates. This might be in form of funny images or animation. It could be jokes you over heard from your favorites comedian. Just spice up the atmosphere with some funny word. Don’t make it all business activities and get it boring.
The trick is to engage them in what you’re doing, make them feel like they are part of you and always have reason to always check back.
#6. Make use of Facebook Advertising Tools.
Facebook has made it easier and possible for all marketers of any level of advertising budget to play on the same field. They give you lots of advertising tools that will aid your marketing campaign.
The best part is you decide how much you spend on daily or monthly basis. something very similar with Google adword. With Facebook marketing you can easily target where you want to drive traffic from, lets say you want to people from Africa, within the age bracket of 20 – 35, interested in video games, you can make this happen with Facebook advertising.
#7. Keep The Page Busy.
Just like a blog, nobody want to read a blog that don’t get fresh content regularly updated. So also is your Facebook page, always endeavor to keep it fresh with information. This way you’re telling your subscriber that you’re around and still in business.
Though, this is absolutely not an easy thing to manage, especially if you’re to combine it with other part of your online business, like managing your blog, commenting, promoting your blog else where and so on. The best is if you can get someone to delegate this aspect of your marketing to.
#8. Liked Other Similar Pages.
Just liked blog promotions too, you will need to like other Facebook pages that are closely related to your own page. This way you’re exposing your own page to their readers and followers.
Giving your page another great chance of being expose to another community. These 8 tactics or strategies to drive targeted traffic from Facebook pages, if utilize to its fullest will drastically have a great tremendous effect on our marketing campaign.
To your success.
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