Use Google Plus To Build Online Authority

Google plus has been around for a while but many small business owners still find it hard to understand how to effectively use Google plus to build their online presence and establish themselves as an authority.

Many small internet business owner still wonder how on earth do they need another social media platform to engage their audience and maximize profits other than Facebook and twitter. Yes, there is absolute need for you to include Google plus in your marketing tool and this exactly what am going to talk about in this post.

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Use Google Plus To Build Online Authority[/caption]

First, what is Google plus?..

Google plus is similar to Facebook and was design to make sharing of information more convenient and to specific circle of friends instead of Facebook public sharing. Unlike Facebook and twitter which restrict Google from accessing some of its feature, Google plus is well design to help both content creators and marketers to boost their search engine optimization visibility.

Google has changed the way search is done online by evaluating many features about the content and the creator of it, things like the links that point to the web pages or the particular content it’s self play a significant role in what to present the users.

Therefore, social media sharing has come along in no small measure to play a vital role in how these web pages are trusted and rank in search result pages. But, the two most social media giant -Facebook and twitter – are not making thing easier for Google.

Therefore, Google come along with his own social platform – Google plus – to acknowledge the creator of great content and to better serve the end users with more accurate and precise information.

The use of Google plus can help you dominate search engine result pages faster than you think. It is visible and highly possible that well optimized Google plus profile web pages can be easily found in search result pages.

Five ways to use Google Plus to build online Authority.

1. Create A Good Bio Profile.

Like any other major social media platform, a good bio of yourself and what you do will attract the kind of audience you want for your business. Start by creating a summary of who you are, what you’re doing, why you are on Google plus.

It’s important to state what kind of content topics you write about, and good if you can include your primary keywords in the bio section of introduction, education, places e.t.c.

2. Build Relationship.

This is the most important aspect of any online social media platform, build relationship first with the people you already know and later expand to people you want to know and follow religiously.

3. Share your Blog Post.

After publishing a new post on your blog, share it on your Google plus page or either create a post on your plus page and link it back to the original post on your blog. Or better still you can edit the original content on your blog and post it on your plus page.

Either way you choose to play, its make sure the life long of your content.

4. Create Or Join Community.

See Google plus community like a group of like-minded people coming together to share and discuss common goals. As a Google plus user, you’re free to create or join any existing community of interest people or group.

This is very useful in targeting the people you share things with it, people you interact with, the kind of traffic you drive to your offer. If you’re have used forums or the Facebook group, plus community is not different from all these.

There are only three steps to create your own Google plus community. First, go to https://plus.google.com/communities and click on the create community button on the left side bar of the page.

Then choose how you want user to access your community, either you want it to be visible in search result, or user can send an invitation but an administrator would have to approve it before they can become member. Or you can choose to make your community private so only user that are invited can join and your community will not appear in search result.

5. Share and comment on other people’s post.

This no brainer at all, do onto others as you want them to do unto you, simple.

In conclusion, Google plus is the smartest way to improve SEO ranking and build your targeted audience faster than any other social media platform.

You may wonder why is it so, Google has improve their search algorithm to acknowledge the creator of great content and to reward them with a better search engine ranking. Therefore, if you’re content creator, a writer who care most about what you do :