Backlinks are the most important element of search engine optimization; however, finding them is no walk in the park. The Internet is riddled with low quality websites and SEO companies that beg for links from blogs using spammy techniques that serve no purpose but to damage the Internet. Sadly, this makes it increasingly difficult for-reputable websites to increase their visibility.
Good SEO is about advancing the Internet; therefore, relevance and quality is key. Gone are the days when you could simply acquire hundreds of links from content mills and blog curators. While these unethical techniques worked in the past, updates. Google's algorithm has significantly lowered the quality of their link juice. Guest posting on relevant blogs is now one of the most effective ways to acquire high-quality backlinks; however, in order to succeed, you must follow certain rules.
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How to Successfully Guest Post for SEO[/caption]Only Use Relevant Blogs
Forget about page rank and domain authority (DA) and focus more on relevance. A highly targeted backlink from a blog or website with a low DA will do far more than a backlink from a site that has a broad topic. Goggle is cleaver and difficult to fool, so don't think you'll get away with publishing, content on any website just because you've sparred the post with relevant keywords.
Read Guest Posting Guidelines
Submission guidelines are there for a reason, so don't just assume that everyone has the same requirements. Blogs will usually have a preferred word count and style guide. Failure to follow the rules will usually result in an instant rejection. In addition, some blogs may only provide backlinks to non-profit or personal websites.
Write Personalized Queries
Before you write a guest post, feel free to query the blog owner beforehand to see if they're interested in your idea. Write a personalized email addressing the owner by name. Compliment them on a recent blog post and express your interest in writing for their site. Don't mention backlinks, otherwise they'll assume you're just another business after some link juice.
Focus on Quality and Originality
In order for your guest post to be accepted you must offer something new to the blog. Don't rehash old articles that have already been published. Blog owners are unlikely to accept an article that they could write themselves as this would defy the whole point of allowing guest posts. In addition, remember that your guest post is representing you and your business, so always make sure that it's written to the best of your abilities.
Vary Your Anchor Text
Keyword anchor text is no longer important in the eyes of Goode. If all of your backlinks point to the same page and have the same anchor text, it could be misinterpreted as spar. Try to vary your anchor text as much as possible. While it's okay to use specific keywords on occasion, use them in moderation. As a general rule of thumb most Internet marketers recommend only using specific keywords around 20% of the time.
The most important element of guest posting, is keeping your content natural, readable and targeted. Search engines are here to improve the Internet and if you skip comers they'll eventually find a way to filter you down their rankings. Fundamentally, providing you acquire your links honestly and ethically, you shouldn't encounter any problems.
Guest Post By Md Hasmee Bin Mostafa
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