PR can impact your SEO and SEM, depending how you structure your content. Today, it’s used as the gold standard for measuring the quality of a web site or blog.
The history of PageRank (PR)
It was developed by Google founders Larry Page and Sergey Brin at Stanford. At the time that Page and Brin met, search engines typically linked to pages that had the highest keyword density, which meant people could game the system by repeating the same phrase over and over to attract higher search page results. PR is patented by Stanford, and the name PageRank comes from Larry Page.
PageRank: What Is It and How Can It Impact Your Marketing Efforts?
What does PR accomplish?
It has become an accepted Standard that measures a web page’s importance using baseline values inherent to the software code of PR.
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