Link building is a crucial aspect of search engine marketing. It includes various practices like link baiting, link buying, paid link advertising, social media marketing, press release and blog posting. Successful accomplishment of all these actions helps in enhancing the quality and number of inbound links to a specific web page. Being a vital element ofsearch engine optimization, link building focuses on driving quality traffic to a specific site.
Understanding Google’s Quality Criteria
The success of a link building campaign depends on several aspects.Google, being one of the most widely preferred search engines on the web, works as a major determinant of quality link building. Thus, before involving a strategic link building campaign, it is imperative for one to understand Google’s quality criteria. While, Hummingbird update made it obligatory to make the link building strategies Google-proof, the latest Panda, and Penguin updates changed the way at which one looks at on-page and off-page SEO. Dissecting Google’s complex yet advanced search algorithm is relatively tough; however, pointing out the distinct guidelines of what not to do is comparatively easier. Let us have a look:
Understanding Google’s Quality Criteria
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