Google Author Rank Guide For Guest Bloggers

This is a guest post by Michael Pina.

Google likes high quality results because every time the value of their concepts falls they lose users to Bing. Google’s battle against poor quality content has moved people in the direction of blogging. Guest posting is now a significant SEO tool, but some people still post dubious content, thus compelling Google to come up with Author Rank. This service aims at grading the work of independent bloggers. The rankings they now give enable them to filter out the worst of them. There are various objectives behind the Author Rank concept, such as:

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• It Is Used to Gauge a Blogger’s Ability
  People have utilized PageRank for website grading. Likewise Author Rank can be utilized to judge a guest blogger before he or she posts on your website.
• Web Blog Owner Considers the Attractiveness of The Guest Poster's Blog First
  If you are a blog owner and you get a request to post from another blog owner, it is vital to gauge his or her blog’s popularity before you consider his/her requests.
• Huge Traffic Potential for Blog Owners
  If a guest blogger has a good following of trusted followers then this service lets people find his or her posts on your blog. If the guest blogger is a higher ranked author then whenever Google shows a search result, the user gets a “More by …” option, which list all the indexed articles by the author. This provides an incentive for blog owners to have his or her content on their blogs.
• It Is Concerned With Content & Not With Place Of Content
  Author Rank is judged by the content’s quality and not it’s location. With Author Rank, high quality, trustworthy articles rank higher in search results regardless of where the articles are hosted.
• Guest Posting Involves Human Touch
  Guest posting is encouraged by Google because less people compromise with their blog's integrity when getting outside content from guest bloggers.
• It Adds a Profile Picture
  Numerous people see symbols, cartoons and graphics which represent real individuals. A recognizable headshot of a real person goes a long way to add human touch to search results.

Why Proceed With An Authorship With Google?

With close to 70% market share in the search engine market, there is simply no other alternative to staying on Google’s list. Organic traffic is the natural flow of visitors for any website or blog. For achieving traffic this way, you need to listen to what Google says.

What are the Benefits?

It supplies more authority because Google+ photo gets branded in the search results which ultimately rises the blog CTR. Another advantage is if a link is clicked upon by a person on the outcomes page and if the visitor goes to your site after which he/she presses “Back” button of the browser, then more results related to your site get generated on the results page. This is how Google interprets that your content has been appreciated and the visitor is willing to read more. For getting an authorship you only need to have your Google+ account attached to your blog.

How is it Calculated?

Like PageRank, the Author Rank would be calculated utilizing a series of pointers that are received by Google. Some of the major ones on which it counts are:

• PageRank of author’s content
• Number of comments
• Number of +1s and shares
• Number of Google+ circles the author is in
• Social networking followers
• Links to high rank authors

How to Build an Author Rank?

• The first step is content authorship claim. To claim your article:
  1. First you need to link the content to your Google+ profile. This step can be implemented by inserting an anchor tag in the page in the form of:

     <a rel="author" href="Google+_profile_url">Your_name</a>

  2. Then go to your Google+ profile and add a link pointing to the website hosting your article to the “Contributor to” field.
• For guest bloggers the authorship link tag can be included in the author byline or author bio box at the bottom of the article.
• If there are several authors creating the website content then each of them needs to do the same process as above, but using their own Google+ profile.  
• If the authorship claim is successful, Google+ profile link & photo will be added to the post snippet showing up in the SERP.

Summing Up

Getting Author Rank is quite different from building your brand. The critical ways through which it can be achieved are as follows:

• Start socializing
• Connect yourselves with social media webmasters
• Share content on various platforms
• Utilize Google+ to the fullest
• Get in touch with top ranked authors
• Do guest posting on top ranked sites
• Be active in commenting on social media platforms

About the author 
Michael Pina is a passionate tech writer associated with SPINX Inc., a Los Angeles based company. SPINX is providing Web Design and Web Development Solutions to create an online presence to business owners across the globe.