Everyone knows that having a blog can help boost your SEO. What many people don't realize is that having professional copywriting services do the content writing for your blog may be better than writing your own. It isn't just a matter of having keywords in a post anymore, the search engines now have a list of things they look for to rank the validity of a post. You can do all the content writing yourself, but be prepared to take on another full time job if you do. Content writing is complicated. Here are just some of the things you have to have in your blog post to help your SEO.
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Consistent Blogging Is Essential to Increase Page Ranking[/caption]Unique and Relevant Material
It isn't enough to just have keyword rich content on your site anymore; you have to have unique and relevant material that changes over time. The more active the content is on your page, the more frequently it will be reviewed by the search engines. If you have a good page ranking now, to keep it you need to generate new content on a regular basis.
Sources and referenced
One thing you have to be very careful of is that the search engines are now looking for sources and references in any content writing that covers technical, medical, science or health topics. In fact, the more valid resources you can attach to a post, the higher it will rank. While that may sound easy to do the pitfall is falling into plagiarism or using invalid sources. Professional copywriting services know what to use and how to use it so your content registers as unique and of a high value to a search engine audit.
Content people can DIGG
When you post your blog the content shouldn't remain static and locked to your site. Good content writing creates articles and blog posts that inform people, and that they want to share. Being able to identify the categories and tags that are getting the most DIGGs or shares to other social media is another important aspect of putting together your material. The more your blog posts get shared on other sites, the more exposure you get and back links are generated that Google will love. It all works together to raise your ranking. Creating a list of categories, tags, keywords and targeted social media sites is all a part of the content writing strategy that you will create for your blog too.
Creating a strategy for your blog
One of the things that copywriting services can help you do is to create a strategy for your blog. By being able to fulfill bulk, or on-call, content writing needs you can create a purpose and direction that will then help drive your SEO. Blogs draw audiences when they have a defined voice. A voice is defined by having guidelines for the content and focus.
Using copywriting services can help you create blocks of content that you can then put out according to a schedule that is responsive to trends, but still maintains your brand identity online.
By Edmund Brunetti
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