Five Things You Need For Google Rankings Using Keyword Research

The five things you need for Google rankings using keyword research should focus on the intent of your message and the interest your audience will have with the topic.

First, decide on how targeted you want or need to be with your audience. Typically, your keyword analysis should focus the intent of your message. If your intent is to increase website traffic, it is best to use the more frequently searched terms and if you intend to convert these readers or viewers, you need to have more targeted keyword phrases.

Second, should you sign up for monthly keyword search services that can cost you a lot of money or should you go with free Google tools like the Google Keyword Tool and Keyword Planner? Here's one way to look at this debate. Google and YouTube account for about 75% of the global search market. It's safe to say they can offer you excellent research without breaking the bank because it's free.

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Third, whose model should you follow if your intent is to get top organic Google rankings? There are so many pundits out there telling you to do it their way. There is no doubt there are some outstanding SEO experts out there, but the best thing you can do is follow the lead of the major search engines. They go into considerable detail outlining what they want for their readers and viewers. It's best to pay attention to their recommendations instead of trying to get around them.

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Fourth, you have a decision to make. You must learn how to conduct keyword research on your own or hire someone to do the keyword analysis for you. Not too many marketers are interested in learning how to do keyword research. For most new Internet marketers, the cost of getting someone to do the work for you is also a huge barrier. However you decide, it is important to move forward with the correct keywords. If you try to guess at what are the most important keywords for your business you will never achieve number one Google rankings.

Fifth, should you go for short-tailed or long-tail keywords? If you expect to compete for short-tailed keywords, you will be spending a lot of money competing with companies with deep pockets. This is an unlikely win-win scenario.

You will be able to compete more effectively for number one Google rankings if you focus on long-tailed keywords. It may take your viewers or readers a little longer to find you, but you will have a much better chance to grow your business.

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So we covered the five things you need for number one Google rankings using keyword research. Don't take this part of your business lightly. There are too many good marketers out there that will beat you with great keyword research.

Guest Post By Ray Riechert