One cannot think of creating a brand image without owning a website. Since it is an important factor which cannot be ignored, it is only the first step towards having an online presence. Unless you stay in touch with your customers and prospects, the website will soon be dissolved among the millions others present on the internet. Hence, successful businesses can’t be run without proper email marketing. Sending newsletters, offers, announcements, and wishes through email is the best way to let your customers know you care about them. But to handle such a huge database, you need to use the right kind of email marketing automation platforms.
When indulging in the e-business activities, choosing the right kind of email marketing software is an essential, but how do you know if you are choosing the right one? Here are some tips that can help you to make the perfect choice for your email campaigns.
How to Choose an Email Marketing Vendor
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